“By combining our differentiated platform with LeapPoint’s deep domain expertise, we’ll further our shared goal of helping enterprises unify engagement data across every digital experience and use that intelligence to unlock actionable insights and fuel cost-efficient revenue and pipeline growth.”
“We believe we’re only at the beginning of digital transformation for sales and marketing, and there’s still a significant opportunity for enterprises to tap into all the first-party data that digital engagement provides,” says Callan Young, CMO, ON24. That’s why, today, ON24 (NYSE: ONTF), a leading digital engagement platform that drives pipeline and revenue growth, and LeapPoint, a leading digital advisory firm, have announced a partnership to help enterprises successfully develop and execute a digital-first go-to-market strategy, powered by ON24 and Adobe Experience Cloud technologies. Through joint innovation and services, ON24 and LeapPoint enable enterprises to scale first-party engagement data across sales and marketing operationsĪccording to Gartner, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025.
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